EVENT 001 — LONDON
Take a chance on something different.
Most events fill a room with whoever buys a ticket first. We're doing it the other way around.
You answer a few questions. We connect the dots. We look for people who seem more likely to get along, then we bring them together in real life.
For Event 001, we're looking for up to 300 people willing to take a chance on the first one.
Registering is free. If you're selected, you'll receive an invitation to buy a ticket.
WHY 2OF8B?
Most events sell tickets first.
Anyone can usually buy one until the room is full. Who ends up together is mostly chance.
We start with the people.
We build the pool first. Then we use our own software to help us understand who may genuinely get along and shape the guest list around that.
You answer the questions. We connect the dots.
HOW IT WORKS
Your part is simple.
- Create an account.It only takes a moment.
- Answer a few questions.Give us enough to start understanding you.
- Register your interest.Tell us you want to be considered for Event 001.
- We build the guest list.We look at the people in the pool and connect the dots.
- Selected guests get invited.If you're invited, you decide whether to buy a ticket.
THE VENUE
A Central London venue worth showing up for.
The exact venue will be shared with invited guests.
We care about more than putting people in the same building. The room, the atmosphere and the people inside it all matter.
ONE MORE THING
We're keeping part of Event 001 a secret.
You'll find out on the night.
Take a chance on Event 001.
This only works if the first group of people is willing to try something before they've seen us do it before.
If this sounds like the kind of room you want to be in, put your name down.
You answer the questions. We connect the dots. You just show up.
Do I have to pay now?
No. Registering your interest is completely free. You only pay later if you're invited and decide you want to come.
Does registering guarantee an invitation?
No. We look at the whole pool before building the guest list. Not everyone who registers will necessarily be invited.
Why am I answering questions?
Because we don't want to fill the room at random. Your answers help us understand who you're more likely to get along with.
Where is the event?
Central London. The exact venue will be shared with invited guests once everything is locked in.
Can other people see my answers?
No. Your answers are private. We use them to help us build better guest lists — they aren't a public profile.
WORK WITH US
Think you could make Event 001 better?
We want to hear from you.
We're open to working with people and businesses who can genuinely add something to the event.
- Venue owners and managers
- Food and drink providers
- DJs, photographers, hosts and creatives
- Brands interested in contributing to our goodie bags
- Event suppliers and service providers
- People who can help us reach the right audience
- Sponsors and partners
- Anyone with a useful idea we haven't thought of
You don't need to fit neatly into a category. If you think there's a way we could work together, get in touch.
Email us about Event 001hello@2of8b.com